Selling Tips

Choosing An Agent

Here’s what you need to ask yourself before making your final choice:

Does the agent create competition for my property?
Does the agent have the strength of a brand behind them?
Will the agent secure me the highest possible sale price?
Does the agent provide a market update for my area?
Are they well versed in ALL methods of sale?
Do they have a clear marketing strategy?
Are they dedicated to acting in my best interest?
Are they able to demonstrate the benefits of technology in selling my property?
Did they ask enough questions to clearly identify my aims and expectations?
Do they invite all agents to introduce the property to their buyers?
Is it of paramount importance to keep me as a “client for life”?

Securing A Premium Price

Karyn takes great pride in securing the best possible price for her clients. When two or more parties fall in love with the same property, competition is created. It’s Karyn’s task to create this interest, which pushes up the price and ensures she achieves a premium outcome for her valuable clients. While she will recommend the best method to secure the highest possible sale price, ultimately you, the vendor, have the power to select the sales technique you most prefer.

Exclusive VS. Open Agency

Be wary of buyers playing agents off against each other and there’s also the double cost of advertising to consider with an open listing. Remember, if the agent doesn’t build a solid relationship with the purchaser, you won’t secure a premium price for your property. If there is not a strong sales process in place, the best sales result will not be achieved.

Exclusive

Your property is introduced to the market and becomes a premium listing on realestate.com.au, domain.com.au, and raywhite.com.au. It will appear when a potential buyer searches for sales in either the Gold Coast, Queensland, and/or Australia. You are employing one sole agent whom you completely trust. This offers peace of mind knowing this one agent has your best interests at heart and all feedback comes from one key source. The marketing campaign will run until the property is sold. A calendar is provided with all dates and events, so the property owner stays well informed every step of the sales process. This method encourages and builds strong relationships between the agent and owner and provides a boost towards achieving a premium price. Local agents are invited to view the property from the day it hits the market. The agent works with you, not against you, making for a smooth process and outstanding outcome.

Open

This is where more than one agent is appointed to sell your property. You must have confidence in ALL of the agents of choice. You must ensure your agents look after all potential buyers and follows up.

Marketing Time

In this digital age, buyers become aware of new listings very quickly – sometimes within hours of the property being introduced to the market place! Therefore, those already “in the market” to buy will start enquiring within the first day or week. Research shows that once a buyer discounts a property, they rarely reconsider. This is why it’s crucial that your home or investment property is priced correctly at the commencement of the campaign. Otherwise, you run the risk of planting the seed of psychological depreciation in the buyer’s mind, possibly leading to a lengthy time unsold or ultimately the underselling of your property.

Price VS. Auction

Price

Often the far less daunting option, many vendors prefer to pursue this sale method. Karyn will suggest two options based on the fact that in today’s market, there is much more information readily available to buyers through online research, giving them perceived confidence as to what their “ceiling” figure should be:

A price with room for negotiation
A price where buyers will identify immediate value. This is important as buyers come to the property with three prices in mind:
- A price they hope to pay
- A price they expect to pay
- A price they will pay if pushed through the professional skills of the agent, due to the competition the agent created

Buyers will be aware of the vendor’s expectations. Successfully creates competition and urgency between buyers. This offers the best negotiating position for the vendor and premium price results.

Auction

An auction is more suitable for vendors who prefer the following:

An unconditional contract with no cooling off period
Security and convenience for the seller
The best avenue for motivating buyers to act decisively
Sells within a set time frame – there is an end date

How Does Karyn O'Dea Create Competition For Your Property?

Experience has taught Karyn there are two distinct bands of purchasers. Each has different characteristics, yet the interplay of both brings results for her sellers.

1

Dedicated and relentless property hunter - in real estate mode.

2

A spontaneous buyer - not in real estate mode, but quick to respond.

Marketing Program

A detailed marketing plan with a clear direction will be established for your property. This will then generate the following:

Maximum nationwide/worldwide exposure
More buyers attending your open homes
Competition amongst buyers, driving up the price
This shows you are a serious seller, not simply ‘testing the market’
Gives you, the property owner, more control

The better the campaign, the more prestigious the property will appear to be. In turn, this will assist the property sell at a desirable price.

Professional Photography

Having a professional look through the lens at your property can make all the difference when it comes to presentation. The attention to detail, enhanced lighting, wide lens, skilled editing, and flattering angles that the photographers utilise to showcase your property will bring it to its full potential when the buyers engage in their first inspection of the property online.

Twilight Photography

Daytime Photography

Aerial/Drone Photography

Internet Advertising

97% of Queensland buyers are on www.realestate.com.au and 94% are on www.domain.com.au, making them one of the most crucial avenues to advertise your property. When listing with Karyn, your property will also be showcased on www.raywhite.com and www.karynodea.raywhite.com which shows it off to 1,100 Ray White offices and many more buyers.

Print Brochures

Good quality, professionally printed property brochures stand the test of time when it comes to buyers remembering the property and holding onto the details. Standard paper brochures tend to be written on and thrown out after a day of open homes, but professional, double sided brochures, four-page brochures and open home invitations are kept for far longer and generally viewed many more times.

Social Media

In this digital age, social media has become a powerful tool in delivering fast information to the masses. With a strong following across the mainstream platforms of Facebook, Instagram, LinkedIn,, Google+ and YouTube, Karyn has successfully harnessed the impressive power of social media and enjoys a strong and ever-growing presence on these platforms.

Signboards

Signboards have the power to attract buyers that may not be in full real estate mode and actively seeking a property to purchase. They alert neighbours with family and friends who may be looking to move into the area and also attract active buyers who drive around the area they would like to live in to see what is available to purchase.

Newspaper Advertising

SERVICING LOCAL, NATIONAL AND INTERNATIONAL BUYERS.

Placing your property in the Gold Coast Bulletin and/or the Chinese Times provides another layer to attract buyers. A possible investor or interstate/overseas buyer, visiting the Gold Coast may see your home while flicking through the paper and offer a premium price to own a piece of our paradise. The Chinese Times is distributed to 15,000 Chinese-Australian locals each week who send it to their families and friends in China, which allows us to widen the reach on your property.